var cochin = {
    src: 'http://www.carmellamedia.com/alchemy/wp-content/themes/ristretto/cochin.swf'
    ,ratios: [7,1.32,11,1.31,13,1.24,14,1.25,19,1.23,27,1.2,34,1.19,42,1.18,47,1.17,48,1.18,69,1.17,74,1.16,75,1.17,1.16]
  };

  // sIFR.domains = ['novemberborn.net'] // Don't check for domains in this demo
  sIFR.useStyleCheck = true;
  sIFR.activate(cochin);

  sIFR.replace(cochin, {
    selector: 'h1'
    ,css: {
      '.sIFR-root': { 'color': '#ffffff', 'letter-spacing': 2.5, 'text-transform': 'lowercase' }
    }
  });